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Google updated some time ago their method, how their PageRank(TM) is determined. For example, paid links was a thorn in googles flesh. But it was communicated, that this is against the rules. And now, these new rules seems to be in effect.
Triggering a PR database update, the crying of webmasters started, as their PR just crashed. Also famous ones like golem.de were hit.
But not everyone's is crying: Since some days, google is the opinion my little blog is worth a "2". And I know at least another blogging project that also increased it ratings (unfortunatly I lost the URL, so I cannot link there). The secret, I think, is that I just don't care about my rating. This project is a hobby and therefore the most profit I get of, is fun. (Beside, I also would not have the time to do excessive "SEO". )
I think, buying content or buying links at higher rated sites is promoting good content, and therefore, I think the decision of google is hard but fair. The problem is, that there is much money involved, at least a the portals with higer ex-ratings: Higher rating means better traffic and better changes to sell ad-space. Okay, some sites would be more enjoyable if the do only half the commercials, but thats a different topic.
So, don't take any rating to serious, just have fun. Own and original content defintly pays out.
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